The Sweet, Toxic Smell of Nostalgia: Better Late Than Never with B’loonies


There is a very specific subset of childhood core memories that smells faintly like a chemical manufacturing plant. For anyone who grew up in the 1980s or 90's, that scent belongs to exactly one thing: B'loonies.

If you know, you know. It was that colorful, gooey liquefied plastic that came in what looked like a miniature toothpaste tube. You’d squeeze a glob of the toxic looking resin onto a tiny little straw, blow into it with all your might, and magically create a durable, semi permanent plastic bubble.

But here is a confession: despite growing up surrounded by the hype, I never actually tried B'loonies when I was little. It was one of those legendary neighborhood toys I always saw other kids playing with, but somehow missed out on myself.

That all changed this past weekend. I was wandering the aisles of Five Below with my girlfriend when she spotted a bright, retro three-pack on the shelf. She instantly lit up with nostalgic excitement, grabbed the box, and told me I absolutely had to try them. Naturally, her trip down memory lane immediately turned into a challenge. She confidently declared that she could easily blow a bigger bubble than me. After all, she was the seasoned veteran, and I was just a rookie.

Challenge accepted.

And let’s be honest, before we ever saw the bubbles, we smelled them!

That Unmistakable, Chemical Aroma

The second we pierced those metal seals with the pointy end of the caps, a wave of pure acetone and ethyl acetate solvent hit our nostrils. It smelled like heavy duty nail polish remover mixed with industrial model airplane glue. Looking back at the decades before us, it’s wild to think parents willingly handed kids tubes of flammable, solvent based goo and told them to use their lung power to inflate them!

The packaging warned us to use them in a "well-ventilated area," and we quickly understood why. Yet, that distinct chemical smell was half the thrill. It signaled that a high stakes, sci fi competition was about to go down right in our living room.

The Rookie Takes the Crown

As a first timer, I quickly learned that blowing a B'loonie is an absolute art form. If you blow too fast, you pop a hole right through the sticky resin. If you don't seal it around the straw perfectly, air just hisses out the back.

My girlfriend started strong, tapping into her childhood muscle memory to inflate a respectable, glassy orb. But beginner's luck was firmly on my side. I paced my breaths, carefully pinched the edges, and somehow managed to expand my plastic blob into an absolute monster of a bubble. Against all odds and despite her trash talk, I officially topped her childhood expertise and took home the crown.

Unlike fragile soap bubbles, our creations were tough. I was amazed that you could:

  • Gently pinch them off the straw to self seal the air inside
  • Toss them into the air and watch them bounce lightly on the carpet
  • Stack them together to make weird, alien like sculptures

A Toy of Its Time

B'loonies belong to an era of toys that probably wouldn't fly if they were invented today. They are slightly hazardous, incredibly messy, stick to the fibers of the living room rug permanently if you aren't careful, and smell like a science lab.

But man, are they fun. I might have missed out on the craze years ago, but experiencing that strange, chemical induced joy and a little friendly competition, made me realize exactly why everyone was always so obsessed.


About the Author: Thomas Brogan
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